줄라이칼럼

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영국에서 유년기를 보낸 Central Saint Martins & London College of Fashion 출신 자매 디렉터가 설립한 하우스 줄라이 칼럼은 Arts & Crafts Movement 정신을 바탕으로 디렉터들의 패밀리 헤리티지에서 영감을 받은 브랜드를 전개하고 있다. 전통과정과 장인정신을 존중하며 현대 여성의 관심사를 소통하는 부티크 문화를 전개하는 줄라이칼럼은, 과잉 생산을 절제한 가운데 전통 기법과 서양식 드레이핑을 결합해 시대를 초월하는 웰 메이드 컬렉션을 선보이며 마니아층을 형성하고 있다. 또한 아카이브 소재를 통한 데드스탁 컬렉션으로 낭비 없는 브랜드로 인식되고 있으며 헤리티지로 내려오는 아카이브를 시대와 환경을 고민해 재해석하며 베스트셀러 스타일로 주목받고 있다.

JULYCOLUMN tirelessly endeavors to uphold the values of tradition, meticulous processes, and craftsmanship in the creation of our collection, meticulously handcrafted in Cheongdam. Our commitment extends to responsible production practices that prioritize both the well-being of people and the health of our planet. From the initial design and pattern-cutting stages to the intricate hand-finishing and careful packaging, every step of our process occurs within our in-house facility, where we maintain a constant focus on environmental conditions and production quality. Our collection is exclusively crafted from archive deadstock fabric, and we deliberately keep our stock levels low to minimize waste, reflecting our deep-rooted commitment to sustainability. Our ultimate objective is to produce items that stand the test of time, exemplifying enduring craftsmanship and timeless design. Creating pieces that transcend seasons, we actively work towards waste reduction and support the long-term building of wardrobes. The continuation of our production of best-selling styles underscores our dedication to sustainability, encouraging the development of enduring wardrobes while lessening our environmental footprint.

JULYCOLUMN BOUQITUE CHEONGDAM

1F, 49, Dosandae-ro 55Gil,

Gangnam-Gu, Seoul, Korea

06014

Tel +82 540 8421

MON-FRI 11am-7pm

By appointment only

Personal shopping available by

appointment

For wholesale/distribution

sp@julycolumn.com

For press